Large companies (and small) often make the mistake for paying for twitter marketing campaigns to users who cannot deliver real results. Make sure when measuring your twitter campaign you are using reputable accounts to tweet for you. Many “junk” or “marketing accounts” have fake followers, so even if they are promising to deliver to hundreds of thousands of timelines, how do you know anyone is seeing the tweets? Here is the proof in a sample tweet we delivered for a wine cooler of how we determine if our tweet hit the mark or faltered.
We determined we have a delivery to 115,483 Timelines plus a blog post, with a 96% Credibility / Quality Rating. Although it’s impossible to go though follower by follower, we look at the integrity of the master account who is tweeting or retweeting it. All Big Fat Daddys Marketing customers receive a full breakdown analysis of the accounts we analyzed. See how this tweet performed and a summary of how we obtained these numbers. Keep in mind this is just an overview.
— Wayne M. Schafer (@BigFatDaddys) December 20, 2014
Estimated Reach Calculation with All Retweets *numbers at time of tweet*:
We deem these Favorable / Credible Accounts based on apps who determine the quality of followers and credibility of the account.2
@BigFatDaddys – Initial Reach 48,000 Followers
@HaierGulf 13,700 Followers
@web_site_shop 6812 Followers
@HoggingUp 84 Followers
@mikepenrod ***BONUS : Attracted the Attention of Mike Penrod, 43,200 followers who commented and shared it to his personal social stream which he uses off twitter as well, so his blog followers saw this as well.
Questionable Accounts – We deem these questionable based on apps who determine the quality of followers and credibility of the account.2 These accounts were determined to have bad following ratios, high retweets and may be considered marketing accounts.
@ukbest_essaysays – 642 Followers
@Zeek100martian 299 Followers
@navnks90 422 Followers
@funwebtoday 485 Followers
Possible Junk Accounts We deem these questionable based on apps who determine the quality of followers and credibility of the account.2 These accounts were determined to spammy tweets.
of5415459524 1184 Followers
@DFNNorge 655 Followers
Final Analysis: 1 Tweet = 115483 timelines
Credible Timeline Delivery: 111796
Questionable Timeline Delivery: 1848 Timelines
Possible Junk Timeline Delivery: 1839 Timelines
Quality Rating is determined by Amount of “credible” tweets vs total timelines. 96%
Note: 2 As we do not know the owners of these accounts personally, we cannot determine them to be reputable, questionable or spammy / junk so we rely on the ability of apps such as Social Bakers Fake Followers App or other applications who determine their credibility based on algorithms. Keep in mind any of this data is subjective as some apps only measure a small number of followers and base their numbers on that.